Coca-Cola Oceania

The redesign of Coca-cola Oceania's New Zealand operation was undertaken in 2009. The site consisted of a very basic warehouse building jointly located within Coca-cola's bottling plant. The building was originally designed for largely 'blue collar' plant workers. The style of the original manufacturing facility did not support the young and dynamic culture of the marketing, product and branding staff to be accommodated.

The key briefing elements stipulated that the design align with Coca-Cola's corporate image and global brand strategy with an emphasis on the Coca-cola product. The office refurbishment had to provide a modern, functional and exciting design, appropriate to the people, place and culture strategy identified in the accommodation and staff surveys. Staff aspired to achieve a more creative and inspiring work place that correlated with the brand. A workplace place to be proud of that demonstrated a belief in the core brand and public perception of the Company.

Having worked with Coca-cola on 2 previous projects we had developed a good deal of trust and rapport with the client and this allowed for a total redesign of the site. Culturally staff had already embraced the concept of activity based spaces and open plan work environments, this allowed for the development of a dynamic open environment.

Design cues for the fit-out were based on the manufacturing history of the site. Several items of the available manufacturing machinery were recycled in the work place including the use of a disused conveyor belt as a directional element from the main entry. Discontinued glass coca-cola bottles were re-imagined as a custom light fitting in the staff break out area. The iconic Coca-Cola 'buddy' bottle was used as a recurring motif in graphic and screening elements throughout the design to reinforce the brand.

As part the clients ongoing commitment to supporting ESD principles the design was bench marked for green star accreditation.

The final design outcome provided a dynamic environment that demonstrated a belief in the core values of the brand and its iconic history.

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