Park Regis Melbourne

The design brief required considering two main project objectives, first was to achieve a stand alone vibrant bar and café space, second was to reinforce connection to the site and remain sympathetic to the Park Regis hotel brand and customer. The design approach focused on exploring and manipulating the colour purple. The colour purple was chosen as it relates well with the established Park Regis Brand and logo based on a stylized Fleur-de-lis. By definition Purple signifies royalty with a hint of excitement and mystery.

PURPLE bar cafe sets out to create an interior that is 'Melbourne genre' intimate, neighborhood café wine and espresso bar, within what is essentially a modern hotel for the business or leisure traveler to Melbourne.

Finishes are polished, reflective and refined to create a feeling of theatre and glamour. Horizontal screening elements combined with woven light fittings, sculptural chairs and twisted twig artworks are employed to add colour, movement, and dimension to create a dynamic space. Custom joinery marks the boundary of the upper restaurant tier adding drama to the space and separation from the vibrant downstairs café. Classic thonet chairs painted a fun and regal purple set the tone of the cafe. Each space feels distinctly different through the use of colour, diverse seating and feature screens allowing each guest to take away a different experience from the PURPLE café bar.

The contemporary design sits seamlessly within the greater context of the tourist and business precinct of St Kilda Road Melbourne provide the visitor.

© arnoldlane